Patrick Diogenia
Patrick Diogenia is a growth, loyalty, and marketing executive with more than 20 years of experience in customer strategy, lifecycle marketing, customer experience, analytics, MarTech, and transformation. As Lead Director, Behavior Change Marketing at CVS Health, his work applies marketing, consumer insights, analytics, and creative strategy to help members make healthier and more efficient healthcare decisions. His background includes leadership roles at Comcast NBCUniversal and the Philadelphia Industrial Development Corporation. He holds dual MBAs from Indiana University’s Kelley School of Business and Alliance Manchester Business School and graduated summa cum laude from the University of Pennsylvania. His research focuses on customer experience measurement, Net Promoter Score, AI customer segmentation, and organizational decision-making.
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Explore my research, writing, professional work, consulting practice, and current projects in marketing, customer strategy, and ...
Research-informed essays on leadership, organizations, small business, customer strategy, AI, measurement, and the gap between t...
Learn about the history, diffusion, and limitations of net promoter score (NPS) and employee NPS (ENPS).
View my scholarly profile and research related to customer measurement, segmentation, organizational decision-making, and applie...
Follow my academic work in organizational communication, leadership, customer strategy, and related research at New Mexico State...
Answers on marketing strategy, customer loyalty, leadership, organizational behavior, and small business.
A personal user manual covering background, working style, interests, and the experiences behind the professional bio.
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